Commercial Trends To Watch in 2023 and Beyond

By Meenakshi Sehgal

The AV(audio-visual) market is experiencing a phenomenal transformation thanks to advanced technology systems. Besides enhancing clarity and providing high-quality content, audio-and-visual devices are becoming intelligent, productive, and more interactive. As businesses tend to adapt to rapid technological changes, commercial AV is gaining immense importance in the modern world. Companies seek excellent audio and HD video to keep people engaged, tuned, aligned, and focused.

Fortunately, the new generation of tools and devices is already available in markets. According to studies, the AV industry might reach a value of $230 billion in 2023 due to various macroeconomic factors, consumer demands, and technological trends. Here are just a few trends that business leaders will need to consider when constructing their technology stack in the upcoming years.

ARTIFICIAL INTELLIGENCE (AI)

Many AV solutions now include AI and machine learning components. For example, automated event scheduling tools can help make the event planning process more efficient. The tool assists in automatically setting up meetings based on the needs of each user by utilizing biometric recognition and natural language processing. It enables one to detect office temperature or how many people are in a workplace.

Commercial AV systems are increasingly using artificial intelligence because these systems provide better accuracy and efficiency. AI-powered AV solutions include speech recognition software that can translate spoken words into written text and vice versa. It can help with the recording and transcription of multilingual meeting conversations.

Now that businesses are working hard to integrate remote and hybrid staff with those in the office, AI solutions in the AV sector are valuable sources. The right tools can help remove unwanted external distractions by blocking out noise. Additionally, it enables repositioning different cameras and streams to facilitate more face-to-face interaction.

DIGITAL SIGNAGE

Digital signage is electronic signage that runs on electricity, like a television or computer. It shows information, messages, or other content on a digital screen instead of an acrylic or polycarbonate board. Businesses can use it to display digital text, images, videos, web pages, weather data, or restaurant menus. It uses technologies, including e-paper, LCD, and LED projection for signage.

The newest generations, Gen Z and Millennials, are completely upending customer journeys because they demand 5-star service with a seamless digital experience. It is why digital signage is already on the rise and will only continue to grow. There was an innovative use of digital product catalogs, as many in retail had to adapt during 2020/2021. It keeps the customer from touching everything, limiting the spread of germs. Features like this are necessary to keep up in a post-pandemic world. Among multiple options, LED video walls are one of the famous audio-visual technologies in 2023. They are easy to set up and have numerous applications.

Today, displays are everywhere, from retail storefronts and self-service kiosks in auto dealerships to LED video walls in restaurants. They have become more affordable, dependable, and widely available. Experts predict that the digital signage market will grow steadily through 2023. Analysts expect the digital signage market to grow by 7.7% CAGR to reach USD 45.33 billion in 2030.

VIRTUAL AND HYBRID EVENTS

A hybrid event seamlessly incorporates technology, allowing the participation of live and virtual audiences. It offers a user-friendly experience that appeals to all audiences, whether online or in person. The goal is to improve the remote user experience and connect people from all around. Hybrid events might be around well past 2022 because the future of video conferencing appears to be promising.

After the COVID-19 pandemic, working from home has become the new norm for businesses and employees everywhere. The shift toward virtual and hybrid events has been one of the most significant changes in business operations since the crisis. With these events, companies could continue to host conferences, meetings, and other gatherings while adhering to the social distance rule.

With tools like high-definition video conferencing and streaming capabilities, commercial AV technology helps facilitate these events. A live event with a virtual component offers many more opportunities for engagement during and after the event than a live event alone could. It is because your virtual audience gets actively engaged from their smartphones or desktop computers. During virtual meetings, they can talk, share, like, comment, and do many more things.

5G NETWORKING

5G relates to wireless device speed, connectivity, and dependability. The roll-out of 5G networks is revolutionizing the healthcare, food, entertainment, manufacturing, and transportation industry.

It is also having a significant impact on commercial AV. As 5G usage increases and becomes more widespread, AV professionals will have many opportunities to profit from the trend. The design and infrastructure options for 5G networking are currently points of discussion for many businesses. They believe 5G is a game-changer and anticipate a significant advancement for devices linked to the internet and one another.

Due to super-fast mobile connections and networking, employees can collaborate anywhere. Virtual reality will most likely become a daily activity for the coming generations, and current AV technology, like video conferencing, will operate in real-time scenarios. Participants will be able to see the entire conference space thanks to intelligent cameras and omnidirectional microphones that are part of the conferencing experience. As already discussed, digital signage is a potential market for AV experts. It delivers real-time, quick, and personalized space due to facial recognition programs. These developments enable the creation of AV systems with improved connectivity, reliability, and remote control and monitoring capabilities.

TOUCHLESS DEVICES

Over the past years, the pandemic has sparked a renewed interest in automated and touchless AV technologies. Different tools, like gesture and voice control, make video and audio technologies more accessible. They can also help to reduce the number of shared surfaces in the workplace. Users can set up and launch meetings and webinars without touching a single button with cameras and audio systems that include sensors and AI technology. Some devices enable users to connect to hardware and configure settings via personal laptops or smartphones. Touchless technology not only makes life easier for employees, but it also has definite benefits for businesses across all industries.

Market research indicates that the market for touchless technology will almost triple in size over the following four years, rising from $13.6 billion in 2021 to an estimated $37.6 billion in 2026. Companies can use cutting-edge AV technology to organize their internal processes, save money on energy costs, and guarantee a safer working environment. Users of touchless devices can also automate many meeting-related tasks, making interactions faster and more practical. For instance, once a camera recognizes a person’s distinctive features, it can load the user’s preferred settings, suggest starting pre-scheduled meetings, and give administrative or team leader control over various AV devices.

INTERNET OF THINGS (IOT)

The Internet of Things refers to the networking of physical devices embedded with software, sensors, or other technologies that facilitate connection. It can connect objects like vehicles, home appliances, smart watches, office surveillance cameras, and inventory machines. AV technologies enable real-time communication between people and IoT devices or among multiple IoT devices. For instance, a smart home gadget might deliver a video feed to a homeowner’s smartphone so they can check on their house from a distance.

Integrating AV with IoT is highly beneficial in the commercial sector. With audio and video sensors, an industrial IoT system could identify and warn workers of potential dangers. The IoT and AV integration via online instruments has the potential to significantly improve the capacity to monitor and control the physical environment around us. Innovative AV integration solutions are worthwhile, from personalizing office networks to mobilizing company resources. Experts predict substantial growth in IoT applications by 2025. Hence, it is wise to embrace IoT with AV technology as soon as possible. It has applications in nearly every industry, including manufacturing, transportation, retail, agriculture, healthcare, media/advertising, and power distribution.

3D HOLOGRAPHIC SOLUTIONS

A 3D hologram is an attractive 3D projection that exists freely in space. It is visible to anyone without the use of special 3D glasses. Holography has many proven applications, including information storage, in-depth image capture, and holograms used as optical components. 3D holographic displays enable businesses and startups to create a visual brand experience that combines physical objects with a 3-dimensional digital overlay. It

helps create more engaging and immersive content for any audience or business need. Eventually, watch out for 3D holographic business solutions combined with AV techs, another commercial trend in 2023.

The way people interact with digital content in the real world is changing, thanks to high-definition detailed 2D and 3D content that appears floating in the air. Many 3D Holographic Display Platform producers now offer the most cutting-edge innovative solutions for the digital signage market. For instance, a recently launched AI avatar enables two-way communication with a digitally depicted human avatar. Such innovative solutions with audio-visual presentations tend to bring the Metaverse to the real world. Companies will be able to increase brand awareness, lead generation, and emotional responses significantly with 3D holograms.

FINAL WORDS

The popularity of AV technology has grown over time and appears to be here to stay. This technology has revolutionized almost all industries, including corporate, education, construction, and home automation. It facilitates efficient collaboration and communication while streamlining business processes. Realizing its benefits, most companies have shifted from hardware codec-based video and audio conferencing tools to software-focused alternatives. If you possess the requisite skills and knowledge, go for a career in AV. Many other industries cannot compete with the level of security offered by AV careers. To apply for the best AV positions in the country, contact us now.